![]() Benefits of Inserting Animated GIFs in Emails #1. Promote products in an unobtrusive manner.Illustrate difficult ideas to make complex concepts look simple.Show new features using visual cues instead of lists.When you are ready, unleash the power hidden inside every little looped animation. Try Startup App Try Slides App Other Products When to use GIFsįirst, make sure that you correctly define a targeted audience. ![]() With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. You may end up with a decline in subscription rate or, worse, an increase in the unsubscribe rate. However, you can’t just blindly rely on GIFs for every occasion. A small tutorial that will show you how to add GIFs and make your email newsletter look professional and engaging. Its intuitive interface lets you add GIFs in seconds without writing a single line of code. What’s more, it is incredibly easy to incorporate them into a newsletter, especially if you are using an online HTML builder like Postcards. Recent studies show they can increase the chances of getting a better click-through rate. GIFs are great for adding diversity and enriching the user experience of your email campaign. With GIFs, the scope of use depends on your imagination. Make the newsletter inviting and friendly.And if it does not work, the email will still show the first frame so subscribers won’t be confused. As a regular image format like JPEG or PNG, it works almost in every email client. GIFs seem to be the only way to enhance email newsletters with some action. Wrapping Up Animated GIFs in Email Newsletters What should you do if you are sick and tired of static email newsletters and want to add some dynamic zest to the experience? The answer may be surprising: Use GIFs. JavaScript is forbidden, so no WebGL whatsoever.CSS dynamic effects are highly recommended as an alternative to JavaScript-driven effects but lack proper user mail agent support.Videos are widely unsupported by email readers unless subscribers use Apple Mail, iOS 10+ Native Client, Samsung Galaxy Native, or Thunderbird.The situation is drastically different.Ĭreate Email Design with Postcards Email Builder Īll the technologies listed above are good when it comes to web pages, but when it comes to email newsletters, they are useless. The web is teeming with websites where videos, CSS dynamic effects, and WebGL-powered animations run the show, but what about the email newsletters and GIF images? In most cases, they are created with HTML and CSS, looking almost like a mini version of a landing page. Email Tools Nataly Birch and Andrian Valeanu.How to Create and Insert Animated GIFs in Email Newsletters
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